Andalucian Coast
Sunny Outlook for sunshine Spains 'Costa'
This year's World Travel Market in London Excel Exhibition Centre in November not only attracted a record crowd, but one of the most popular stands was that of the Andalucia Tourist Board.
The four-day event, which hosted 5402 exhibitors from more than 200 regions and countries attracted visitors from all over the world, with numbers up to 2 percent over the last year's event, according to WTM Chairman Fiona Jeffery.
An exhibitor was the city of Cadiz, famous for its dome cut the time horizon was in the movie Havana James Bond "Live and Let Die", and Gibraltar, which recently launched a new tourism marketing was in Excel after an absence of few years.
The mood in Andalucía and Costa del Sol is particularly buoyant. The Spanish of Tourism announced that the British are not seen only in Spain more often, they are exploring less commercial areas, like the interior of Andalusia as a cultural destinations like Cordoba and Granada. Almost half of visitors said they visit Spain to learn about the culture and beaches.
The British also are spending more per capita during the holidays, the music to the ears of the owners of restaurants and hotels for that 2007 proved to be a record year with occupancy rates Room for more than 5 percent over 2006.
developers, such as Club Resort in La Costa Resorts and Hotels provide even better figures for 2008. To accommodate the increased demand for Spanish holiday, Club La Costa is expanding its downtown flagship, California Beach in Mijas Costa. The company recently announced plans to open a luxury suite 215 – hotel overlooking the beach in 2009. The California Beach Hotel and Residences will offer a range of facilities including one of the resorts larger health in Spain, live entertainment outdoor venue, restaurants, cafes, bars and shops, gardens and swimming pools, concierge 24 hour reception and security and sea and mountain views from all suites.
The location is ideal, just 20 minutes from Malaga airport 15 minutes from Marbella and just 5 minutes from the new mall nearby Miramar Palace where guests will find numerous cafes, restaurants, a multi-screen cinema (the English language film screenings), supermarket, boutiques and home furnishing retailers.
With more than 9 golf courses in first class, including Championship course at La Cala in a radius of ten minutes, the hotel is just minutes from Valle del Golf which has one of the largest concentrations of courses anywhere in the Costa del Sol Hotel Beach, California will be close to the yacht marina in Fuengirola and Cabopino, and for racing fans of the Hippodrome, which has enlightened day and night meets, is a short drive away.
Membership of Club La Costa, one of the leading resort developers in Europe since 1984, increased by more than 10 percent during the summer months and Richard Fletcher, director Resort, expects 2008 to be even busier.
"Spain has always been a popular destination but we had a busy summer. As part of our expansion plans we are building a series of new resorts in Europe, including California Golf, in the south of Tenerife, and a series of new projects in Spain, the new hotel and holiday homes. We are also entering Turkey with an exciting project, the Adonis, which is near Bodrum a special development of modern townhomes with a virgin beach surrounded by green areas adjacent to nature. "
Despite the choices of hotels in the Costa del Sol offers, the British are moving toward the timeshare, recognizing it as a holiday investment "compared the payment of hotel rooms and one of the main reasons is value for money. Club La Costa apartment interior design suites such as Santa Cruz Suites in Spain accommodate up to 6 people. Guests have numerous facilities at your door – including private Jacuzzis – that most private self-catering apartments or hotels no.
Richard Fletcher added: "Our members, like the fact that almost everything is on site – restaurants, live entertainment, children entertainment, gym, our own medical clinic affiliated Xanit Hospital – one of the best of Andalusia – Concierge and much more. Families can relax in the sun with all the comforts of home – the space, luxury and excellent service – at a fraction of the cost of a hotel room luxury category. "
While the Andalusian government of "2020" the plan intends to keep Spain at the top of the rankings tourist destination international offering leisure facilities including higher quality, private sector companies like Club La Costa is also investments in the Costa del Sol and long term, hard to beat favorite of tourists. In the United Kingdom remains the largest market in Spain, expectations are that the number of visitors to the region will rise another 5 percent in 2008, a conservative estimate according to some hoteliers.
The motto of Andalucia Tourist Board ad campaign is: "I want to Andalusia (Andalucia loves you) and apparently the feeling is mutual. The British love affair with the Costa del Sol is back.
About the Author
Richard Fletcher has worked for Club La Costa Resorts & Hotels for the past fourteen years as Resorts Management Director, overseeing the running of 22 resorts in the UK, Spain, Austria and Tenerife. He worked in hotel management in England from 1966 until his arrival in Spain in 1984 and operated resorts in Tenerife, Mallorca, Portugal and Marbella prior to joining Club La Costa
Cabo de Gata, Spain – Las Negras fishing village
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